Friday, November 20, 2009

making box office records



HitFix.com reports:



“No one expected “The Twilight Saga: New Moon” to disappoint at the box office, but even Summit Entertainment has to be surprised by the massive opening the sequel garnered from midnight shows across the country. Distributors are still submitting their grosses but sources tell HitFix “New Moon” has set a new record and may have made as much as $25 million from its midnight launch.


To compare, previous record holder “The Dark Knight” made $18.4 million in over 3,000 theaters, but some of those screens were of the IMAX variety which charge higher ticket prices thereby inflating the overall gross. Not jumping on the IMAX bandwagon (so far), only makes “New Moon’s” gross even more remarkable.”

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